Content Management 101: Tools to Showcase a Compelling Employer Brand Story

A compelling content strategy is probably a key pillar of your employer brand initiatives. But if you can’t keep your content relevant or don’t have the flexibility to adapt it as needs change, let alone do it quickly and easily, chances are you’ll lose your candidates’ and employees’ interest – and your entire engagement strategy might suffer.

Our Content Management System (CMS) offers advanced functionality to keep your employer brand up to date and design captivating campaigns across the entire talent journey, helping your organization stand out in the “attention economy.” Soon, you’ll also be able to build sophisticated portals to bring custom user experiences to life. But it doesn’t end with functionality; our toolkit is highly intuitive, encouraging control, strengthening autonomy and making agile content management an attainable goal.

Join three Avature specialists for a walk-through of the powerful CMS functionalities that are helping Avature customers shine through their employer brands. During the webinar, you will:

• Learn how to leave a lasting impression by engaging talent with compelling content. Explore the features that let you make timely text and multimedia content updates on career sites, landing pages and emails with ease so you can quickly highlight the topics that will resonate with different audiences.
• See the game-changing Portal Apps Builder in action! An industry-first, this tool will empower you to build any portal from scratch through an easy-to-use interface. Get ready to harness unmatched flexibility and autonomy to create tailored user experiences.
• Find out how the expanding Media Asset Library unlocks even more content management agility by providing quick access to a repository of branded assets.
• Discover how Advanced Portal Analytics will round out your content management strategy by providing key performance metrics to measure success and identify potential gaps.

You’ll leave the session equipped to leverage Avature’s CMS to create captivating experiences that attract and retain the talent you need to succeed.