Tessa Dolkas
Outreach Program Manager
From campus events and career fairs to industry conventions, meeting new candidates face-to-face or at virtual events is a key component of a great sourcing strategy, and something that the majority of businesses already implement. But sometimes the sheer quantity of people at events makes it difficult to fully leverage the opportunity. HR events management technology can help, but without being linked to your candidate relationship management solution (CRM), it’s limited to being an onsite tool.
Be more strategic! Activate pre-event marketing campaigns and allow candidates to sign up beforehand with your CRM. This helps generate leads and reduces the burden for recruiters trying to capture data on the spot. With time precious at events, incorporate pre-screening into the sign-up process to help identify the strongest candidates beforehand so that your TA team can prioritize spending time with them. You can find out more about effective screening here.
You might be facing a hiring freeze, but those who would normally have attended your recruitment event or your booth at a career fair have not suddenly stopped thinking about their careers. So now is actually a great time to support and engage potential candidates through online events. Think about shifting the focus from recruitment to thought leadership or industry commentary. Sharing your expertise as an organization can deliver great value, and boost your employer brand and talent pools.
