Just because a candidate is browsing your site, doesn’t necessarily mean they are ready to apply for a job straight away. They might not be ready to move on yet or maybe they like your organization but don’t see an interesting job match at the moment. Instead of losing the momentum and opportunity, offering the option to sign up to a talent network community can be a great way for you to capture a potential future hire’s information. For them, it’s an easy and fast way to express interest and stay up-to-date.
Once they sign up, they can automatically be added to a drip campaign to keep them warm until a suitable opening appears. When candidates receive relevant information via fully branded emails, they are more likely to take action and to identify with your employer brand. By asking areas of interest during the sign-up process, talent networks help you segment interested potential applicants, allowing you to provide targeted information to them later on, such as industry newsletters, job alerts and event invitations. Encouraging rejected applicants to join your talent community can also help to ease the blow of not being chosen in that instance and allow you to remain in touch and keep them in the loop when there is a relevant opening in the future.
