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The benefits of hiring students and new graduates are well known, with their flexibility, fresh insights and native digital skills representing valued commodities in today’s talent landscape.
But in order to engage the best of the next generation, you’ll need a campus recruiting strategy that can deliver a streamlined, mobile-optimized, high-touch experience.
Global heavyweights Novo Nordisk and Viasat are leveraging Avature Campus Recruiting to bring an effective strategy to life, optimizing promotion and screening, increasing talent engagement and saving valuable recruiters’ time. So how did they do it?
Catch Early Talent’s Attention
The registration sites for the campus events you’ll participate in during the season are your candidates’ first stop. This touchpoint is not only an opportunity for you to make a compelling first impression but also your chance to get an early glimpse of their skills and interests.
Avature’s CMS tools enable the creation of fully branded, mobile-optimized sites and landing pages for candidates to register and check out what it’s like to work with you.
With the Avature Theme Builder for Landing Pages, your recruitment marketers can design engaging and targeted themes to create eye-catching landing pages for each event, leaving them to update only specific details, such as the name and date of the event.
This is exactly what Novo Nordisk is doing. The organization has designed an early-talent-attraction strategy involving a customized career site and branded landing pages.
Through photos, videos and testimonials embedded into mobile-optimized sites, this global healthcare giant makes it easy for students and recent graduates to envision themselves starting their professional journey at the organization.
Leverage Social Media and Student Ambassadors
Social media is an excellent communication channel to include in your campus recruitment strategy. Fortunately, Avature integrates seamlessly with all major social networks, so you can use these channels to share links to registration sites, updates and valuable content to keep your audience informed and interested.
One top medical firm successfully adopted the Avature WeChat integration in China to encourage students and new graduates to register on their customized sites. But their engagement plan didn’t end there.
After signing up for the event, the potential attendees became a part of an automated email workflow that included a link to a WeChat podcast. With the innovative content, the campaign achieved an impressive open rate of around 65 percent and helped convert potential attendees into actual attendees.
But despite how powerful social media and customized email communications are, human interactions still count. And since an employee’s voice is three times more credible than the CEO’s, why not get a student already within your ranks to share their experience?
An ambassadors program can drum up excitement prior to the event, help identify top leads and build rapport with them.
Streamline Your On-campus Activities With Flexible Technology
Go Mobile and Make the Most of Your Recruiters’ Time
What happens if you get an influx of attendees who haven’t pre-registered and whose details need to be inputted in real time? Having recruiters register walk-ins during an event get in the way of them focusing on the chief task at hand: connecting with top talent.
A failure to engage effectively might leave attendees feeling neglected, dealing a blow to your reputation as an employer right when you ought to be creating a strong impression.
With the Avature Campus Recruiting solution, recruiters can activate QR code registration or set up self-registration for students on their mobile devices or tablets. This way, attendees only need to input their information and interests, which will then synchronize with the Avature platform in real time.
Viasat has been leveraging these Avature-driven portals for attendees to register or check in independently. Thanks to this practical solution, the organization has collected attendees’ information effectively, reduced queue times and enabled recruiters to focus on more strategic tasks, like interviewing.
Right after meeting promising candidates onsite, Viasat strikes while the iron is hot and invites them to a networking event via SMS or emails them a link to a specific role that matches their interests and location.
It’s through Avature that Viasat is able to keep its company front-of-mind and maintain momentum with the talent they can’t let slip away.
Screen, Schedule and Interview the Smart Way
Whether you use a pre-event registrant database to pre-screen or prefer to assess the attendees in real time, it is essential to identify the best qualified candidates and schedule 1:1 meetings as quickly as possible.
Avature’s specially-developed AI can also help optimize the process of identifying suitable talent by surfacing candidates based on specific criteria. This way, even if recruiters don’t have time to review all the attendees’ profiles and interview them onsite, they can still search for those who might fit the requirements and contact them after the event.
In addition to portal and AI-driven screening, Avature also supports gamification functionalities, including asking candidates to play a game or take a quiz to spare them from dull and repetitive field-filling tasks.
By associating a weighted score with each possible response, these knock-out questions immediately provide recruiters with critical information about the candidates, helping them identify top performers quickly.
When it comes to scheduling, Novo Nordisk and Viasat have turned to Avature’s interview scheduling portals to minimize the back-and-forth between recruiters and candidates.
With this tool, recruiters only need to create time slots based on their availability, and candidates can access a personalized portal where they can select a convenient time.
With the increase in remote and hybrid roles and recruiter teams often hiring for other offices or regions, the reality is that not every interview needs to take place in person, with some assessments able to be carried out asynchronously.
This is why with Avature video interviews. you can arrange and carry out online or video interviews, supported by the automated sending of invitation emails. These convenient features allow you to expand your campus recruitment strategy beyond in-person formats while removing the administrative burden from recruiters.
Nurture Top Talent and Track Effectiveness
Increase Engagement With Automation and Segmentation
Whether you have identified top leads and would like to invite them to apply shortly after an event, or you want to nurture your relationship with promising talent that might be graduating further down the line, technology can help.
By tapping into Avature’s campaign management and engagement tools, you can send personalized content, invitations and check-ins to early talent and ensure your brand remains at the forefront of their minds.
Campus events can be massive, and you may miss out on qualified talent even with a solid communication and engagement strategy in place. Novo Nordisk takes the lead here by hanging banners and promoting the option for students to apply or join a talent community via text.
Afterwards, thanks to Avature’s SMS functionality, students will receive a text response with links to application forms so that they can apply or request more information via their smartphones. The organization also stays in contact with early talent through a quarterly branded newsletter covering key developments in their chosen industry.
Securing the best qualified talent depends largely on the effectiveness of your engagement efforts, which is ultimately tied to how precisely you segment your talent pool.
Filter by criteria such as skills or interests and let smart automation take care of the communications. Whenever a requisition requiring those criteria opens up in the future, you will have already identified and nurtured a group of qualified candidates.
Let Reports Guide Your Efforts
Keeping a close eye on you’re the effectiveness of your efforts enables you to fine-tune your campus recruitment strategy. Track how your talent interacts with the content you send them, report on how many event leads convert into applicants or successful hires and leverage that information to inform your future campus recruitment strategy.
Remember that data empowers you to adjust the elements that aren’t performing and double down on those that are.
Take the following example as inspiration. Through Avature’s reporting functionalities, a global healthcare company has been determining the number of candidates from campus initiatives that applied to open positions and that, better yet, went on to become employees.
This metric has given them visibility into how their campus and engagement efforts are performing and which areas could be improved.
Drive Campus Recruitment with Avature
Avature is on hand to support you on all the main steps of your Campus Recruitment journey with:
- CMS features to design dedicated registration sites and landing pages for your target audiences.
- Campaign management tools, segmentation features, social media integrations and mobile-optimized portals to offer a smooth, high-touch experience.
- Auto-scheduling capabilities to make the most of your recruiters’ time.
- Innovative screening and powerful AI to identify top-tier talent.
- Reporting functionalities to assess the performance of your initiatives.
By powering your strategy from start to finish with the Avature Campus Recruiting solution, you’ll position your organization as an excellent place for early talent to choose, work and grow.
