Articles 
One of the world’s largest banking and financial services organizations set out to implement its most important project in China to date. The challenge? Hiring up to 3,000 financial planners over the next four years – a highly ambitious talent acquisition objective. To reach its goal, they chose to leverage Avature CRM to recruit candidates from six different regions in the country in a smooth, well-integrated process.
About the Organization
Founded in the mid-1800s, they are one of the world’s most important banking and financial services organizations, serving 40 million customers worldwide in 64 countries and territories. Attracting the right candidates to meet their ever-evolving talent acquisition objectives smoothly and efficiently calls for a platform that offers unmatched flexibility and adaptability, which is why they resorted to Avature CRM.
The Bank’s Most Ambitious Finance Recruitment Project in Mainland China to Date
This institution was born from one simple idea – a local bank serving international needs, initially helping to finance trade between Europe and Asia. Fast-forward to the early 21st century and the organization now serves personal and corporate customers worldwide, and with growth come new talent acquisition strategies and tactics. An example of the unique needs finance recruitment entails is the bank’s largest, most important project to date in mainland China.
The bank’s vision posed an ambitious recruitment challenge to overcome:
- Sourcing and hiring between 2,000 and 3,000 financial planners in different key cities across mainland China over the following four years.
- Putting together a new insurance sales team with a broader, more specific set of skills than usual. A background in finance to advise customers would no longer be enough to make the initial cut – the candidate pool also needed to have strong interpersonal skills and be tech-savvy.
- Handling different local scenarios, given that staff would be required in six regions. As the financial center of China, Shanghai offers higher chances of attracting the right candidates compared to Shenzhen and Guangzhou, which have smaller populations and candidate pools.
- Competing with other foreign investment banks that also have expansion plans in the country, as well as against other local entities, all of which may have similar talent acquisition objectives.
Taking into account the size of the recruitment project, the volume of potential candidates and the specific set of skills of the position, the bank needed an adaptable talent platform to make the recruitment journey fast and efficient.
How It Maximized Its Quest With Avature CRM
With the functionalities provided by their platform of choice, the sourcing team automated an engagement process that met the demands of the finance recruitment project. Avature CRM helped the bank bring to life the recruitment funnel and showcase their employer brand. Additionally, it was the ideal tool for drawing qualified applicants from a variety of backgrounds into their talent pool from multiple sourcing channels, such as LinkedIn.
Armed with powerful automation capabilities, the organization saved valuable time detecting candidates with the specific set of skills it was after. In such a competitive market, this can make a critical difference when it comes to winning the war for talent. In high-volume searches like the one the bank embarked on, only a top platform such as Avature CRM takes the pain out of sourcing: thanks to powerful search capabilities that can be scheduled to run automatically, new profiles make it into the database regularly.
Given the fierce competition and in order to turn this recruitment challenge into a success, the bank needed a sourcing strategy that delivered a high-touch candidate experience at scale without burdening recruiters, which is why efficient, automated engagement via configurable workflows and campaign tools is a key resource to have.
Thanks to Avature CRM’s comprehensive features, the talent acquisition team is now able to nurture the candidate pool at scale through personalized communications that offer an insight into what it’s like to work for the company.
Results of the Finance Recruitment Project
Since implementing Avature CRM, the bank has successfully recruited hundreds of candidates who met their multiple criteria over the course of the largest finance recruitment project to date and is confident that they will reach their target number of new hires.
The way to the finish line looks different for every company, but with the right platform and talent acquisition team, organizations that leverage the power of Avature CRM are destined to get the job done.
